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SENIOR EXPO
PRESENTATIONS

10:00 - 11:00 AM

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Erica Eikren
Program Manager
Alzheimer's Association

​This interactive presentation covers ten key habits that support brain health, explores the relationship between cardiovascular health and cognitive function, and highlights the importance of maintaining brain health across all stages of life. It concludes with an engaging activity designed to help participants develop a personalized action plan for adopting brain-healthy habits.

Erica Eikren has a bachelor’s degree in Secondary Education, is certified as a Dementia Friend and is an active advocate for families with a dementia journey like her own. She is a resource for those with Alzheimer’s and all other Dementias in her role as Program Manager for the Iowa Chapter of the Alzheimer’s Association.

She joined the Iowa Chapter staff in January of 2024 after being a volunteer for Des Moines Walk to End Alzheimer’s from 2017-2023.  Some of Erica’s current roles include supporting research funding and legislation that positively impacts those living with the disease and their caregivers.  She also serves the Association as a media spokesperson, acts as a support group facilitator for caregivers, and provides educational programming to spread the mission of the association to the 105 counties that the chapter represents.

1:00 - 2:00 PM

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Louise Alitz
Elder Rights Specialist
Aging Resources of Central Iowa

Older Iowans are increasingly becoming victims of scams and financial exploitation, leading to retirement losses and fiscal instability. Financial Safety is a presentation tailored to older adults in the community who may be targeted by these schemes. From phishing scams to exploitation by family members, this presentation will walk through how to stay safe in the digital age and from those closer to home. Learn how to recognize signs of a scam and implement preventative measures to protect you and your finances.

Louise Alitz has been an Elder Rights Specialist with Aging Resources for 6 years, working directly with victims of Elder Abuse in the central Iowa region. Obtaining her bachelor's and master's degrees from Iowa State University,  Louise is a proud Cyclone and advocate for those close to her home.

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